Marketing Giant Colin Asiimwe Abandons Multichoice To Join Wave Mobile Money As Head Of Marketing

Marketing Giant Colin Asiimwe Abandons Multichoice To Join Wave Mobile Money As Head Of Marketing

By Uganda Online Media

Kampala: Multichoice Uganda’s Marketing Manager Colin Asiimwe has abandoned the Kololo based digital satellite television service providers to join Wave Mobile Money Uganda as the head of marketing.

The web-based money transfer platform which started in Senegal recently opened shop in Uganda.

According to sources, Asiimwe is joining the leading start-up marketing team on a date we are yet to confirm after he handed over office at Multichoice on Friday, March 4, 2022.

At Wave, he will be in charge of “market transformation, above the line marketing, digital communications, corporate affairs and below the Line marketing.” one of the sources who preferred anonymity revealed.


The wave was last year issued a license by the Bank of Uganda to conduct digital and electronic payments under the new National Payment System law.

The company, which has been a big success in West Africa, with its value nearing $2Billion, is looking forward to taking over Uganda’s mobile money business, which is currently dominated by MTN and Airtel.

Wave, which is headed in Uganda by Nicholas Kamanzi, bills itself as being similar to PayPal in terms of offering easy money transfer between peers, but it works with mobile money accounts instead of bank accounts. 

Customers visit physical agent posts to make deposits and withdrawals free of charge or use a smartphone app with a flat 1% cut of the money being sent.

Before joining Multichoice, Asiimwe worked in public relations in companies including Creative at VMLY&R, an integrated marketing agency in Kenya where he was the Head of Strategy and Planning. 
He also worked at the Metropolitan Republic, first as Head of Strategy and then later as Head of Strategy and Digital.  
While at Multichoice, he also worked with Uganda Communications Commission on its Content Development Support Programme (CDSP) 

Asiimwe will be joining Wave with vast experience from different brands across the continent including Telecom business in Uganda, Rwanda, Tanzania, Burundi, and Cameroon, having delivered work ranging from launching a telecom in 3 countries to leading the delivery of mobile-based lending and saving solution strategy that was adopted across multiple countries.

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