Setting The Trend! How Kenya Is Leading In Influencing Designs For New Smartphones
Kenyan’s preference for new technologies is influencing designs for smartphones according to leading phone manufacturers.
Speaking to the media on Thursday, January 19, Tecno Sub-Saharan Africa Vice General Manager, Katrina Lee, revealed that manufacturers were constantly keeping tabs on the preferences of Kenyans when designing new products.
She asserted that Kenya’s technological advancements could not be ignored, given the milestones achieved in that sector. In particular, she noted that with the internet infrastructure, Kenyans constantly looked for products that could offer fast internet speed services.
“We also have people spending most of their time online, and they have to be given the experience.
“We also have 5G and people want to do more live videos on socials,” she stated.
On the other hand, Lee added that the growing preference for photography, selfies and Vlogging led some companies to improve the quality of cameras.
She added that many companies worked with photographers to understand better what people liked.
“Customers are now looking for more in terms of design for instance the camera for photography and videography. They really have big standards,” the official asserted.
According to various reports, Kenya is among the leading countries in smartphone users on the continent. Hence most phone manufacturers choose to launch new phones first in the country.
In a 2021 report by the Communications Authority of Kenya (CA), 53.4 per cent of Kenyans use smartphones.
However, the number was less than feature phones which were placed at 67.9 per cent.
“The quarterly sector statistics report which is based on returns by mobile operators shows out the number, 33 million were feature phones while 26 million were smartphones,” read the report in part.
